Health around the corner
Logo Design, visual identity, illustrations, infographics, animations, Layouts, Prints, Booth design, …
RésoSanté Colombie-Britannique (RSCB) is a French organization based in Vancouver, CB, Canada. They connect all the health services to better serve the francophones living in the province. Their goal is to be the #1 French organization to be known and referred to when arriving in Vancouver. After 10 years with the same visual identity, the new General Director wanted to modernise it to be more visible and attract newcomers, one versatile enough to be used on any material of any size.
Taking on a new seat as a leader, Benjamin’s role was to grow the organization and reactivate the network. After assessing thoroughly the inventory, he realized that their image was lacking visibility and he wanted to start with a logo redesign. His goal was to have a modern logo appealing to young people, especially newcomers. We deciding to keep the essence of the logo (colors and flower – fleur de cornouiller, symbol of British-Columbia), modernizing the logo through the font, simplifying the emblem, making it easily recognizable. From that project we collaborated on RSCB’s communication outreach for the next 7 years, developing the visual identity further.
