Hot Potato Security’s specialty is to protect small businesses from cybercriminals and data breaches. Their name comes from the fact that larger cyber companies send them clients when the case is sensitive and requires immediate action. Hot potato Security is basically client’s last hope! They wanted their first logo to make it official, an emblem that will be on the website and on invoices. They loved it so much they made merch!

Frédéric, the owner and sole cyber worker of the company is a detail-oriented professional, who loves pop culture references! He runs his company as a side project, and chose the name “hot potato Security” because he is well aware that he is taking on projects no one wants to deal with. I presented 3 logo design propositions + an extra one for the fun. He laughed at the 4th and validated: “yes, that’s the one!” With this direction I was referring to the urgency and scary side of cyber attacks with a friendly face to make it fun and reassuring. We developed the character in 3 phases: the emergency phase when the client reaches out, the working phase, and the after phase, extinguished and relieved.