Franglish stress awareness day
Logo Design, merch, Facebook Event frame
Anxiety Canada is a governmental organization working on raising awareness and improving access to resources to fight anxiety. They have an app, provide tools for schools and workshops, and have an awareness day event during the year. Everything they do needs to be in both English and French, the two official languages of Canada. They needed a logo and branded merchandising for their first Anxiety Action Day that was happening online during covid.
Yolaine was in charge of Anxiety Canada’s marketing and communication when we connected. She had a vision for the brand and she knew how to accurately communicate it. She provided the tools to support the vision and was open to suggestions. We agreed right away to have the logo in French, English and a franglish version in order to unite everyone and focus on anxiety. We wanted to be serious and light, and destigmatize mental illness. It was the first year, during covid, when everyone was still confined at home. The team especially loved the t-shirts as it gave them a feeling of belonging.
